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Who we are

Carlos Martínez Barcelona, 26 of September 1973

With a background in Business Studies and a Master’s in Financial Management from ESADE, he dedicates over 15 years of his professional career to the area of finance and management of companies dealing with distribution, chemicals, health care products and hospitality.
After this long period he decides to make a radical change in his professional career and moves towards entrepreneurship as his vital objective, embarking on projects as fascinating as ByYou Barcelona.
Married, with a son, Carlos enjoys sharing outings in nature and practicing winter sports with his family and friends. You may someday see him trying to climb a mountain on a BTT, but it’s more likely to find him enjoying good food enlivened with a delicious Pinot Noir.

Susana Riera Barcelona, 1st of April 1974

She completes his studies in Humanities at the Autonomous University of Barcelona in 1996. Years later, she undertakes and completes a post graduate degree in Communication and Marketing at the UOC.
After extensive experience in the events and catering industry, she passes without hesitation to the world of tourism.
With an extreme reliability in the organization of large corporate and private events and banquets, she represents our best risk insurance, ensuring that all programs run to perfection.
Married, with a son, she’s a beacon for the last trends, an enthusiast of fashion and design, and she always finds time to explore the better temples of fine wine.


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ByYou Philosophy

Sherpa: /ˈʃɜːpə/ A member of Himalayan people, who often guide people in the mountains, sometimes carrying their bags, etc

urban sherpa

The expeditionary is facing a great challenge for the summit, this has an infinite number of routes so you need a local expert to ensure success.

Spain offers endless possibilities to discover it and lose it but also, as in the mountain, there are plenty of itineraries that do not lead anywhere. Squeezing the maximum offering you the city with the tranquility of going from the hand of an Urban Sherpa and enjoy our country.

WHAT IS BY YOU?

ByYou is a Barcelona-based company dedicated to helping discerning independent travellers find exciting and unusual places to enjoy Spain. We appreciate that you are busy and don’t have the time to spend hours trawling through reams of information on the net. Instead we’ve done the hard work for you. Our Urban Sherpas team have spend long time identifying those “little gems” (most do not appear in guide books or travel brochures).

WHAT WE LOVE

WE LOVE SPAIN

WE LOVE TRAVELLING

WE LOVE WINE

WE LOVE TASTING THINGS ON LITTLE WOODEN SPOONS

WE LOVE SHOPPING

WE LOVE OUR GENIUS, GAUDÍ, PICASSO, DALÍ, MIRÓ, TÀPIES…

WE’RE PROUD OF SPAIN SO WE REALLY LOVE TO SHOW IT TO YOU

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WHAT MAKE US DIFFERENT

Beyond the conventional
The vast majority of companies that offer tours in Spain are specialized in conventional tours, in some cases offer what they call “tailor-made tour” which is based simply on asking the customer for some preferences without going to know in depth the real concerns, tastes and needs of the client.

100% Custom ByYou
In contrast to the other operators, ByYou Barcelona is a company specialized in the design and production of 100% tailored experiences.
We understand the importance in travel of knowing what to expect before you get to Spain. We really want to know you!!!

WHAT WE DO AND DON’T DO

WE DO

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More than ten years satisfying customers!

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